![]() Rumors that Spotify would stop collecting data for 2022’s Wrapped on Oct. The 1975 was her top artist of the year, and “T Love” by indie band Quarters of Change took the top song spot. “I get so bummed if I have a top song or artist that’s extremely popular because it feels less personal.” “I have a not-like-the-other-girls complex and refuse to have my No. ![]() If something similar had happened to her, she would have been “in shambles for days.” Lang said her boyfriend’s top song of 2021 was Olivia Rodrigo’s “Drivers License” despite his devoted indie and rock band listening habits. And fans like Lang tell us they’ve been obsessively planning all year for how their Unwrapped will appear. What began as a marketing campaign for Spotify has morphed into a paradox of image and self-reflection (and also…a very successful marketing campaign). “I feel attached to my Spotify account the same way people feel attached to CD, record, or art collections … I love to see myself reflected back to me.” “Wrapped day is more important than Christmas to me,” 24-year-old Hannah Lang told BuzzFeed News. Sorry to Apple Music’s new “Replay” year-end stat, but it doesn’t trend in the same way. ![]() This year’s Spotify Wrapped is now out in the world, marking the end of a year’s worth of careful image curation for some.Įach user can access a customized infographic of their listening data from the past year, and although other methods of sharing listening habits go viral from time to time - from monthly Receiptify dumps to the recent Instafest.app trend - Spotify Wrapped remains the crown jewel of flexing one’s musical taste.
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